1. Who We Are
Velura is a customer experience design advisory based in Bangkok, Thailand. Our registered address is 12 Sukhumvit 39 Road, Khwaeng Khlong Tan Nuea, Khet Watthana, Bangkok 10110. For privacy-related enquiries, contact us at [email protected].
Velura is the data controller for personal data collected through this website and through our engagement processes.
2. What Personal Data We Collect
Through the contact form
When you submit our contact form, we collect: your name, email address, phone number (if provided), and the contents of your message.
Through analytics cookies
If you accept analytics cookies, we collect anonymised data about how pages on this website are used — including page views, session duration, and general geographic location. We do not use this data to identify individuals.
During advisory engagements
When you engage us for a journey mapping, blueprint workshop, or listening review, we may collect personal data from your employees and customers as part of the research process. This is governed by the specific engagement agreement and is addressed in more detail in Section 5 below.
3. How We Use Personal Data
- To respond to enquiries submitted through our contact form
- To conduct and deliver the advisory engagement you have commissioned
- To send occasional information about our services, if you have indicated you are open to this (you may opt out at any time)
- To understand how our website is used and to improve it
- To comply with legal obligations applicable to our business in Thailand
We do not sell personal data to third parties, and we do not use it for advertising purposes on other platforms.
4. Legal Basis for Processing
Velura processes personal data under Thailand's Personal Data Protection Act B.E. 2562 (2019) (PDPA). The applicable legal basis varies by purpose:
- Consent — analytics cookies, and any marketing communications
- Contract — data necessary to deliver an advisory engagement you have commissioned
- Legitimate interest — processing enquiry submissions to assess whether an engagement is a good fit
- Legal obligation — any processing required by Thai law
5. Data Collected During Engagements
When conducting journey mapping interviews, blueprint workshops, or listening programme reviews, we may collect personal data from individuals (your employees or customers) in the course of the research. Before collecting such data:
- Individuals are informed of the purpose and how their input will be used
- Consent is obtained before interviews are recorded or transcribed
- Identifying information is removed from written outputs shared with clients unless the individual has given permission for attribution
- Raw interview notes and recordings are deleted within 90 days of engagement completion
6. Data Sharing
We do not share personal data with third parties except in the following circumstances:
- With service providers who assist us in operating our website (such as hosting and analytics providers), under agreements requiring them to handle data appropriately
- When required to do so by law or by order of a Thai court or regulatory authority
We do not share client data or engagement findings with other clients.
7. Data Retention
- Contact form enquiries: retained for 2 years from the date of last contact
- Engagement deliverables (written maps, blueprints, programme drafts): retained for 5 years
- Raw interview notes and recordings: deleted within 90 days of engagement completion
- Analytics data: retained in aggregated, anonymised form for up to 26 months
8. Data Protection Measures
We take reasonable precautions to protect personal data, including:
- HTTPS encryption for all data transmitted through this website
- Access to personal data limited to staff directly involved in the relevant engagement or correspondence
- Written outputs stored on password-protected systems
- Prompt notification to affected individuals and relevant authorities in the event of a confirmed data breach, as required by the PDPA
9. Cookies
This website uses cookies to support basic functionality and, with your consent, to understand how the site is used. For full details of the cookies we use and how to manage your preferences, see our Cookie Policy.
10. Your Rights Under the PDPA
As a data subject under Thai law, you have the following rights in relation to personal data we hold about you:
- Right to access — request a copy of the personal data we hold about you
- Right to rectification — request correction of inaccurate or incomplete data
- Right to erasure — request deletion of your personal data in certain circumstances
- Right to restriction — request that we limit the way we use your data in certain circumstances
- Right to data portability — request a machine-readable copy of data you have provided to us
- Right to object — object to processing based on legitimate interest
- Right to withdraw consent — withdraw consent at any time for processing based on consent, without affecting the lawfulness of processing before withdrawal
To exercise any of these rights, contact us at [email protected]. We will respond within 30 days. If you believe we have not handled your data correctly, you have the right to lodge a complaint with Thailand's Personal Data Protection Committee.
11. Third-Party Links
This website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies independently.
12. Children's Privacy
Our services are directed at organisations and individuals aged 18 and over. We do not knowingly collect personal data from anyone under 18. If you believe we have inadvertently done so, please contact us and we will delete the data promptly.
13. Changes to This Policy
We may update this policy from time to time. When we do, we will update the date at the top of the page. Material changes will be communicated to clients by email. Continued use of this website following notification of changes constitutes acceptance of the updated policy.
14. Contact
For any questions about this privacy policy or about how we handle your personal data:
- Email: [email protected]
- Address: 12 Sukhumvit 39 Road, Khlong Tan Nuea, Watthana, Bangkok 10110
- Phone: +66 2 7269 4185